Dartington CrystalDartington Crystal | Web copy

What do you do when one of the world’s biggest names in crystal glassware asks you to write for them? You create copy that’s carefully crafted and finished with a touch of sparkle. Just like their pieces. That’s what happened when I wrote the product descriptions for Dartington Crystal’s website. Take a look.

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TimberlandTimberland | In-store ad (for ARC on behalf of Copy Monkey)

Fakery never flatters. It will make your feet soggy too. Well, it will if you’re wearing fake Timberland boots. Gross. I wrote the copy for an in-store graphic that Timberland could give to their retailers to warn customers of the perils of cheap imitations. Won’t you take a look?

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Naming & Taglines

SebitoSebito | Tagline

Sebito is a forward-thinking online directory that allows customers to make bookings. Kind of like a Yellow Pages for the digital age. My web copy helped introduce the service when their site launched. But Sebito needed a tagline too. I created dozens. They plumped for ‘Don’t just search for it…book it!’